B. Moss

Leveraging Technology in Land Selling in Utah

February 5, 2025

Selling land in Utah has evolved significantly with advancements in technology. Modern tools are now empowering sellers to reach a broader audience, accurately evaluate their property’s value, and simplify the entire selling process. Here, we explore how technology is reshaping land transactions in Utah, offering insights that every landowner should consider.

The Role of Online Marketplaces

Online platforms have revolutionized the way land is listed and sold. Websites such as LandWatch, Zillow, and Land And Farm allow sellers to showcase their properties to thousands of potential buyers. These platforms often include advanced filters that let buyers search based on location, size, and price, making it easier to connect with interested parties.

In Utah, where rural and undeveloped land plays a significant role in the real estate market, online listings are particularly effective. For example, a seller with 20 acres near Moab can use platforms like Land.com to highlight unique features such as proximity to national parks or zoning allowances for recreational or residential use.

Drone Technology for Better Property Showcasing

Drone footage has become an essential tool for selling land, particularly in a state like Utah, where natural landscapes and terrain can vary widely. High-resolution aerial images and videos provide potential buyers with a clear view of the land’s topography, vegetation, and nearby landmarks. This level of detail helps buyers make more informed decisions without needing an in-person visit.

For example, showcasing a property near Utah’s Wasatch Mountains with drone footage can highlight its stunning views, accessibility, and potential for development. Drone services in Utah typically range from $150 to $400 per session, depending on the complexity of the shoot and editing needs.

GIS Mapping and Land Appraisal Tools

Geographic Information System (GIS) mapping technology has made it easier for land sellers to provide detailed information about their property. GIS maps can display zoning regulations, soil types, flood zones, and other critical data that impact land value.

Using tools like Utah AGRC’s Interactive Map or the Parcel Viewer Tool provided by Utah’s Division of State Lands, sellers can access free or low-cost mapping resources. These tools allow sellers to present their land’s unique attributes to potential buyers, such as access to irrigation systems or utility lines.

Additionally, online appraisal tools like AcreValue and LandVision help sellers estimate their property’s market value based on comparable sales and current market trends. While these tools should not replace professional appraisals, they provide a solid starting point for setting a competitive price.

Virtual Tours and Digital Communication

Virtual tours have become increasingly popular, particularly for out-of-state buyers interested in Utah’s land market. Using platforms like Matterport or 3DVista, sellers can create immersive 3D experiences that allow buyers to explore the property from their homes. This approach not only saves time but also increases buyer engagement.

Digital communication tools, such as video calls via Zoom or Google Meet, further facilitate the selling process. Sellers can use these platforms to answer buyer questions, negotiate terms, and even finalize agreements, all without needing to meet in person.

Data-Driven Marketing Strategies

Technology also enables sellers to create targeted marketing campaigns that reach the right audience. Tools like Google Ads, Facebook Ads, and Instagram Ads allow sellers to promote their properties to specific demographics, such as investors looking for large parcels of farmland or developers seeking plots for residential projects.

By analyzing data from these campaigns, sellers can identify which strategies yield the best results and adjust their approach accordingly. For instance, if a Facebook ad generates more inquiries than an email campaign, the seller can allocate more resources to social media advertising.

Blockchain for Secure Transactions

Although still emerging in the real estate market, blockchain technology offers promising applications for land transactions. Blockchain can streamline processes such as title verification and escrow management, reducing the risk of fraud. In Utah, companies like Propy are beginning to explore blockchain-based solutions that could make buying and selling land more secure and efficient in the coming years.

Partnering with Professional Land Buyers

In addition to utilizing technology, partnering with professional land buyers like The Land Buyer Pros can simplify the selling process. Unlike traditional buyers, professional land buyers specialize in purchasing land directly, often providing sellers with fair and fast offers. They handle many of the complexities associated with land transactions, allowing sellers to avoid common pitfalls and delays.

Key Takeaways for Land Sellers in Utah

  1. Use Online Platforms: Take advantage of platforms like LandWatch and Zillow to list and market your property effectively.
  2. Invest in Visuals: Hire drone services or create virtual tours to attract more buyers.
  3. Leverage GIS Tools: Provide detailed mapping information to showcase your land’s potential.
  4. Market Strategically: Use data-driven advertising to target the right audience.
  5. Consider Professional Land Buyers: Work with companies like The Land Buyer Pros to streamline the selling process.
  6. Stay Informed on Trends: Keep an eye on emerging technologies like blockchain to stay ahead in the market.

By embracing these technologies and strategies, sellers can not only reach more buyers but also secure better deals for their land in Utah. Whether you are selling a few acres or a large tract, leveraging the right tools and partnerships can make all the difference in today’s competitive market.

Table of Contents

Selling Concerns

What is the process for selling my land?

Our process is simple and easy. Just fill out our online form or give us a call. We will then schedule a time to view your property and make you an offer.

How much can I sell my land for?

The value of your land will depend on a number of factors such as its size, location, and condition. We will take careful consideration taking into account the market, location and features to provide a fair offer.

How long does it take to sell my land to you?

The value of your land will depend on a number of factors such as its size, location, and condition. We will take careful consideration taking into account the market, location and features to provide a fair offer. We can typically close on a deal within 30 days of receiving your signed contract.

Legal Concerns

What if one of the owners are deceased?

No worries. We are in the business of solving problems. We have worked with this issue on several occasions. Give us a call and we will work closely with you to fill in the appropriate documents to legally sell.

What if I owe a LOT of back taxes or have a lien on my property?

Not an issue. There is still value in your land. We will make you an offer and you will still leave the closing table with funds in your pocket. 

What if I don't have a copy of the deed?

This is not a concern. A deed is a legally recorded document. As long as the property was properly purchased, we can acquire a copy of the deed in the county records.

Closing Concerns

What is a title search and why is it important?

A title search is a process of investigating the ownership history of a property to identify any potential title defects. A title search is important to ensure that the seller has a clear title to the property and can legally sell the land. 

How much will I have to come out of pocket?

You will only leave the closing table with payment for your property. You will not pay for a survey (if one is required) and you will not be responsible for closing costs, which typically is required in a standard sale. We have you covered.

Do I need to be physically present in the city of the property to sell my property?

No, you have the option for an in person closing or a remote closing. You can come in person to the title office to sign the deed and receive payment directly or you can handle the closing remotely in which you will travel to a certified notary to sign necessary documents.

Yes! I'm Ready to Sell My Land

⚠︎ DISCLAIMER:

The contents of this blog are for informational purposes only and should not be taken as legal or tax advice. You should consult a licensed professional for advise on your specific situation. The information in this blog may be changed without notice and is not guaranteed to be complete, correct, or up-to-date. This blog is not intended to be a substitute for professional advice

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